[su_note note_color=”#1c2fc2″ text_color=”#ffffff”]Air duct cleaning lead generation is such a worthwhile investment because it meshes customers coming to you and the contractor reaching out to them. Essentially, a lead is the information of an individual who has inquired about your service. When you purchase leads from us, you may still have to do the legwork of contacting property owners, inspect their site and provide an estimate, after we confirm the appointment.[/su_note]
Leads are the closest thing you can get to ‘free business’ from any marketing tactic.
We take somebody who wants or needs their air ducts cleaned and puts them in contact with a contractor who can supply that service.
The customer is on 3rd base with no outs – all you have to do is hit them home.
Leads = Sales. But How Do You Get Those Leads?
Any HVAC contractor will tell you that one of the most rewarding occurrences in their industry is when they get ‘free business.’
Most often this happens, as it should, for work done well.
If a customer is happy, they’re more likely to recommend your services to others.
If they can breathe fresher air, particularly during this pandemic to remain safe from contracting the CoVID-19 virus.
Moreover, when their HVAC utility bill will go down, they’ll definitely recall your advice.
Word of mouth referrals are also why air duct cleaning lead generation is so important, but more about that later.[su_spacer size=”5″]
[su_highlight background=”#0803dd” color=”#ffffff”]Other ways of getting ‘free business’ include running into somebody at a coffee shop who asks you if you know anybody who cleans ducts or if somebody sees your service truck at a gas station and they book an appointment for later in the week.[/su_highlight][su_spacer size=”5″]
As contractors know, however, the customer who comes to you on a whim is very rare.
More likely, they’ve seen your ads, heard your radio spots, or seen their billboard and it’s more “you going to them” instead of “them coming to you.”
What Are the Specific Benefits of Air Duct Cleaning Lead Generation?
Leads are the best way to convert sales because you’re customer base consists of homeowners who have already shown a desire to get their ducts cleaned.
Compare that with putting an ad in the paper.
Not one single reader that day or week may have the need for the services at all.
You also have to rely on individuals that do need their ducts cleaned to actually see the ad.
Every homeowner with a forced-air system could benefit from getting their ducts cleaned.
But how do you sell them on that with just a 16cm X 25cm ad?
Air duct cleaning lead generation is like posting an ad – but one in a publication similar to,
“People Who Want Their Ducts Cleaned Quarterly”.
We don’t provide broad lists of homeowners ripped out from your local phone book, these are legitimate potential customers who can benefit from an air duct cleaning one way or another.
Where Does HVAC Lead Pro Get Leads From?
Your existing marketing strategy is likely a multi-prong approach designed to reach out to as many people as possible.
At least it should be,
Our service works in very much the same way as we canvas an area not solely limited to the Internet or even community members.
We try to bring in as many potential clients as possible.
Then qualify them to make sure they’re legitimately in the need of air duct cleaning.
You can then access this information and turn black and white data into long-term customers; and that will fuel your business for years.
That doesn’t entirely answer the question though does it?
Here are some ways that we perform air duct cleaning lead generation for optimum success:
Duct Cleaning Lead Generation Through Internet In-Bound Marketing
If you put an ad for your duct cleaning service in the local phone book that is a form of inbound marketing because it requires people to come to look for you.
There are still many enduring traits about the ‘old school’.
But the fact of the matter is that the new way a majority of people look for company information is via a Google search.
What Internet inbound marketing is in a nutshell, is putting a company information ad in the ‘phonebook’ of Google search.
Pages, 3, 4, 5, and on in a Google search result are basically an abandoned warehouse in an apocalypse city.
[su_highlight background=”#0803dd” color=”#ffffff”]The reason people used to name their company AAA air duct cleaning was because it would be the first ad that people saw in a phone book.[/su_highlight][su_spacer size=”5″]
This is the direct approach for successful inbound marketing.
Trying to get your company information to the highest-ranking – and best of all you can do it with any business name at all.
- Every time a Google searcher types in “air duct cleaning in ___” or “duct cleaners leads in ___”.
We want to attract them to our site and qualify them through a cold call to learn if they’re a legitimate lead or not.
We create a list of potential customers in regions far and wide and put them in touch with contractors in the area.
It saves air duct cleaning contractors time in marketing and online tactics. We let you focus on the actual work aspect of the job.
Traditional VS Modern Air Duct Lead Generation Methods
As stated, we never want to limit our outreach when we’re trying to obtain new potential clients for your air duct cleaning service.
We do this in a couple of methods:
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- Educate – some customers might not even be aware that they could benefit from an air duct cleaning. Therefore one of our approaches to obtaining leads is via educating them. Sales pamphlets, e-books, informational websites, email newsletters, and more are a great way of providing just a taste to the potential customer to have them reaching out for more info.
- Engage – If a potential client contacts us, we answer them promptly and courteously. We also engage those looking for air duct cleaning through social media or even phone calls.
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Your company benefits from our air duct cleaning lead generation because the legwork of qualifying customers is already done. All you’ve got to do is provide a quality experience once these customers book you for a job.
Step up the gear and for more information, please visit the HVAC Leads Pro Facebook page for jobs.
